75 Search Engine Optimization strategies

By 10/12/2017BLOG

75 SEO tips to improve your website rankings


1. Keyword Research

2. Avoid “Keyword Unicorns” by Considering Search Intent

3. New Website or Low Authority? Find Low Competition Keywords for the Best Shot at Ranking Quickly

4. Find out Which Keywords Are Driving Your Competitor’s Search Traffic…Then Steal Them for Your Own Site!

5. Set Up Alerts to Spy on Your Competitor’s New Keywords in Real Time

6. Check the “True Traffic Potential” for Your Target Keyword by Looking at the #1 Ranking Page

7. Find Content Gaps on Your Site and Fill Them!

8. Find Questions that Need Answered…Then Answer Them With Content

9. Find Proven Content Ideas for ANY Topic (or Keyword)

10. Use Real World Case Studies in Your Content

11. Write a KICK-ASS Introduction That Hooks The Reader In Straight Away

12. Make Your Content SUPER Easy To Read (And Digest)!

13. DON’T Write Words Just For The Sake Of It!

14. Link Out (Because It’s Good For Your Readers and Might* Help SEO)

15. Include Your Main Keyword In Your Page’s Title Tag (AND Other Important Places!)

16. Write AWESOME Titles That Are Irresistible to Searchers (and Get More Clicks)

17. Running an ECommerce Site? Add ‘Purchase intent’ Keywords to Ecommerce Titles and Make MORE Sales

18. Increase CTR by Avoiding Meta Tag Truncation

19. SELL Your Content in Your Meta Description

20. Give Priority to Your Content

21. Make Sure Your Website Looks Great on ALL Devices

22. Get More Traffic from Google Images by Optimizing the HECK Out of Your Images!

23. Use Short, Descriptive URLs For Your Content

24. Minimise Boilerplate Text to Keep Google Panda Happy

25. Targeting local SEO? Then Include Your Address in Your Site’s Layout

26. Choose a Cool, Branded Domain Name Instead of Shoehorning in Keywords

27. Improve Your Site’s Load Speed by Implementing Google’s Recommendations

28. If You’re Running WordPress, Install a Caching Plugin

29. Set Up Accelerated Mobile Pages (AMP)

30. Set Up Rich Snippets/Structured Data to Boost CTR

31. Find High Ranking Keywords With Below Average CTR…Then Boost Their Traffic

32. Update Your Content REGULARLY (And Get a BIG Traffic Boost)

33. Fix Your Broken Backlinks for an INSTANT SEO Win

34. Steal Your Competitor’s Broken Links

35. Focus on Building Links That Drive ACTUAL Traffic (Hint: This is the GOLDEN Rule of Link Building!)

36. Don’t Sweat “nofollow”—Worry About Link Quality Instead

37. Use Anchor Text Links in your article And Don’t Overdo It!

38. Disavow ALL Harmful and Low Auality Links

39. Research Your Competitor’s Links (Then “Steal” ‘Em For Your Website)

40. Find Good Sites that links to different Competitors…and Get a link to your Website Too!

41. Get Your Competitor’s Backlinks using SEO tools

42. Get Your Competitor’s Most Linked-To Content, Write something awesome, and steal their Links!

43. Create Excellent “Linkbait” that attracts Traffic AND comments.

44. Boost Your Success with Email Outreach by Reacting Lightning Fast to Link Opportunities

45. Use Buzzstream to Send Emails at Scale (and Keep Track of Everything)

46. Repurpose and Syndicate Your Best Content (to Squeeze Out Extra Value)

47. Grab links from Wikipedia…and Get Them To Stick!

48. Answer Questions on Quora/Forums to Build Traffic-Driving Links

49. Turn Your Brand Mentions Into Links

50. DON’T Shy Away From Writing for New Blogs…Some of Them Will Grow Over Time!

51. Get Credited for Use of Your Copyrighted Material (Yes, That Means a Link!)

52. Give Your Best Content an EASY Boost by Adding Internal Links

53. Create a Content Hierarchy to Funnel Link Juice Round Your Site

54. Use www. OR non-www (NOT Both)

55. Set Canonical URLs to ZAP Duplicate or Similar Content

56. Block Spiders from Sensitive Content with robots.txt

57. Use  301 Redirects for Pages that have been Moved or Deleted

58. Use CDN short for Content Delivery Network for Your Content

59. Install an SSL Certificate On Your Site

60. Identify Potential Indexing Issues by Running a ‘site:mydomain.com’ Search

61. Get Advice From Google on Things You Should Fix on Your Site

62. Submit a Sitemap To Help Google Crawl Your Site

63. Remove/Minimise/Deindex Thin Content

64. Check Your Site For Hacks/Inserted links

65. Look Out For Sudden Drops in Search Traffic

66. Look Out For Manual Penalty Notifications

67. Unlock “not provided” Keywords by Linking Google Analytics and Google Search Console…Kind Of!

68. Filter Out Annoying Referral Spam

69. Track Outbound Links with Event Tracking

70. Make it Ridiculously Easy (AND Appealing) To Share Your Content

71. Learn as Much as You Can

72. Pay Attention to Updates (And Industry Case Studies)

73. Be Patient

74. Avoid Shady Tactics

75. Don’t Spam and Be Cool!


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